If your business is based in the United Kingdom, after you have selected one amongst the several companies offering SEO Packages UK in the country and signed the contract, you’ll need to know what you should expect. Taking stock of your expectations and comparing them with what the real results are would let you evaluate how well your SEO strategies are doing and if you have selected the best SEO company for your brand. This is easier said than done.
To begin with, you’ll need to monitor carefully how committed your chosen company is to your business. But you shouldn’t be rigid with your evaluation. Since every company offering SEO packages in the United Kingdom would have an approach somewhat different from the other, you need to understand what they are doing, why they are doing it, and what results they expect to bring your way. Additionally, you should be patient to see the results.
White hat SEO strategies take time to generate results and make your website get noticed. It can take anywhere from 4 to 12 months, on an average, for any type of improvement in your website to begin creating an impact on your search engine results. This means you need to be patient to see the results and shouldn’t wait for your chosen company to do it magically overnight. However, if you fail to see any result even after a year, you need to look into what exactly your chosen SEO company has been doing.
At the same time, you should be cautious to notice the strategies your chosen SEO company is using. If you notice results pretty fast, which are unsustainable though, you should question if they’re using any questionable methods or black hat SEO techniques. Both could hurt your website’s search engine rankings and your business, which is why they are best avoided.
You can expect a company that offers SEO packages to handle the following tasks competently:
- Target the right keywords
For any SEO campaign, keyword research is an important and integral part. Your chosen company should be able to identify the best keywords for your SEO campaigns. When short-listing which keywords are the best for your business and brand to target, the company should be considering the following factors:
- The demographic of your target customers
- Keywords that will bring the maximum ROI your way
- Keywords targeted by your competitors
- Keywords that you can target through your existing web pages
- The number of keywords necessary to improve your present profit
- Keywords that can help you find a position in Google’s answer box or search snippets
SEO packages in the United Kingdom offered by top companies also take into account the keyword’s competition before they finalise their keyword list for your business. Typically, they will target low-competition keywords that are easier to rank for and generate the fastest and most effective results. Additionally, they will focus on more specific long-tail keywords because they are usually used by customers who are ready to buy from you. Thus, the more targeted your long-tail keywords are, the higher would be your conversions.
Your chosen SEO company while doing keyword research is expected to focus on Latest Semantic Indexing (LSI) before choosing a keyword. Since LSI keywords are search terms closely related to the core keywords that you’ll be targeting, they help add more contexts to your content and support it, thus making it easier for both search engines and your users to know what your content is all about.
Other important factors to consider are dividing the keywords based on your customers’ micro-moments and the type of search intent (navigational, informational, transactional, or commercial). Since voice search is going to be predominant in the future, you can expect your chosen SEO package to identify question keywords used by voice searchers that usually begin with why, how, what, where, when, etc.
You can also expect reliable SEO packages to use a combination of effective SEO tools such as Google Keyword Planner, Neil Patel’s Ubersuggest, SEMrush, Moz, Ahrefs, Answer the Public, etc.
- Conduct your website’s SEO audit
You can expect your SEO professionals to use tools like Google Analytics, Google Page Speed Insights, Google Search Console, and SEMrush Site Audit Tool.
Your chosen SEO company is expected to run an SEO audit to review every aspect of your website. Not doing so could have an adverse impact on your SEO optimisation ROI. But doing an audit each month isn’t necessary. Doing one at the start of your SEO campaign followed by regular tweaks to ensure your website follows the latest UI/UX best practices and adheres to the search engine guidelines would be enough. The SEO professionals in charge of your chosen SEO packages can complement these steps with an SEO audit at the beginning of every quarter.
A comprehensive audit check would cover a lot of ground. Before they conduct the audit, expect your chosen SEO Agency UK to ask you questions about your SEO campaign’s goals. Additionally, they’ll select the KPIs (Key Performance Indicators) that are easily measurable. They will then group your web pages based on the target keywords. The next step would be to spot those keywords for which your website is already ranking on the leading search engines, though the position could be fairly low. With minimal effort, these keywords would have a much better chance of making it to the top of the search results.
Using a comprehensive competitor analysis, SEO professionals would also try to locate missed link opportunities, relevant keyword opportunities, and spot how effective the content is (which is called content audit).
When you pay for SEO packages, you can expect your chosen SEO professionals to optimise all the important web pages of your website for your target keywords. If needed, they will rewrite the meta tags and content to make them both user-friendly and SEO-friendly. These professionals will also make your website’s URL structure user-friendly, optimise your site’s navigation and internal linking, and check canonicalization issues to avoid duplicate content. Other steps they will take include performing image optimisation along with adding alt tags on all the images to improve page load speed.
Fixing index issues, if any, removing thin content pages from your website, and checking your site’s mobile-friendliness, are some other steps that you can expect these SEO professionals to perform.
- Creating a concise and clear SEO strategy
SEO packages that are worth investing in will always draw a clear and concise SEO strategy for your business that aligns well with your SEO and business goals. Additionally, it should have actionable steps that they can explain clearly to you in lucid language. Thus, all these should be what you can expect from your chosen SEO company. But if your chosen company can’t explain its strategy lucidly or give you vague answers like ‘it’s confidential,’ ‘it’s not permitted for us to disclose our practices’, ‘we do a lot of things that would take hours on end to explain,’ or something similar, you should fire them fast. After all, a company that claims to offer the best-rated SEO packages but can’t explain what its strategies and methods are should raise a big red flag that you just can’t ignore.
It’s important for you to remember that SEO involves certain white hat practices that are considered to be legitimate and proven to bring the desired results. If your chosen SEO company is doing these things, they shouldn’t struggle while explaining what it is that they do for you in the name of SEO. If they can’t, they simply shouldn’t be in charge of your SEO.
When your chosen company explains their SEO techniques or the steps, they have taken to strengthen your website’s SEO, you should take time to understand them and even ask questions, if you have any. In case you feel the strategies, they propose or have implemented don’t go well with your marketing and overall business goals, you should discuss the issues with them and request changes to their approach to ensure both the parties are on the same page.