SEO – it’s the best chance you have for people to find your site online, but it’s a complex process. The right strategy can mean more potential customers see you on a daily basis and you get the qualified traffic necessary to improve your profits. Done poorly, though, SEO can have the opposite effect. Search engines may not recognise your site as ideal for potential customers. Worse yet, if you deploy black hat SEO tactics, you could even be delisted by the search engine entirely. How do you ensure your SEO work improves your online visibility? Working with a professional SEO agency is the only way forward.
DIY SEO
If you’re like many companies today, your marketing budget is a bit tighter than you’d like it to be. Given that there are thousands of articles available online about how to handle SEO on your own, you may even think this is the DIY project for your new intern. That’s just not the case. Instead, building the ideal strategy to optimise your site online is truly difficult. It could take time and resources you don’t have, and doing it wrong does have real consequences. Doing it right has real power, but it’s complex. Did you know that Google changes its algorithm more than 3,000 times each year? To rank well, you have to stay on top of those changes, and that means working with an expert team that knows what to expect, how to adjust your site to meet the changing algorithm of the search engines, and how to better promote your site day after day. Should you choose to hire a professional SEO company over your intern, you’re likely to get the right keywords, learn what to do next, and figure out how to track how well your site is doing.
How Do You Find an SEO Agency?
Selecting a professional SEO team is clearly the way to go, but the very first thing you need to do before you get started is understand the reality of the timeframe involved with SEO. Quality SEO doesn’t happen overnight. It’s not a one-month commitment. Instead, it can take six months to a year to see your commitment pay off, so be prepared to wait for real results.
When you understand just how long it’s going to take to find the right team to help, you can begin searching for a company that’s a good fit with your overall digital marketing strategy. Look for teams that have been certified by Google. Look, also, for teams that seem to be well-liked by others in your vertical. One particular SEO company may work really well with other businesses in your industry. If that’s the case, they may be a great team to consider, as they’re already going to know your target market and how to reach them.
As you begin to identify a few companies that might meet your needs, find out if they have case studies you can review. Case studies can offer you some real insight into the power one SEO company can bring to the table, and it’s a chance to see real world claims in action.
You may also want to look for a full-service team. SEO looks different in almost every setting, so you’ll want a team that can handle what it looks like for you. It’s possible you have a really great SEO person already in your office, but they need a bit of advice on what to do next. It’s also possible that you need a comprehensive SEO audit so you know why customers are clicking on your site but not following through with that purchase. Either way, a full service team can help you better nail down your needs so you know how to get the ranking power you want most.
As you begin to interview teams, make sure they’re willing to provide regular, clear reports so you can take a closer look at your progress on a monthly basis. You only want to work with a team that can account for what they’re doing for you each month so you can ensure you’re getting a return on your investment. After all, the last thing you want to do is waste money and not see any results in return.
A professional SEO team can do so much for your company. Connecting with the right one today can mean serious results down the road.
